Get back to your happy place with a fishing licence – Environment Agency 2025 Partnership Promotional Assets – Download them here
Get back to your happy place.
The Environment Agency’s fishing licence campaign has been updated for 2025 with a fresh new range of promotional assets that are free to download and use on your platforms to encourage people to experience the joys of fishing and buy a fishing licence. The income from these licences is re-invested into angling, making improvements that benefit the individuals participating and the industry itself. Income from fishing licences is used to:
- Improve fish stocks in rivers and stillwaters
- Create a healthier water environment to protect fish habitats and increase biodiversity
- Build fish passes to enable free movement of fish through rivers
- Fund taster sessions and events to encourage participation, to get more people into angling
Fishing Licence Campaign Assets – Download them from Dropbox
Please help raise awareness of how fishing licences benefit the sport we love – How you can get involved
We have a range of free resources available for you to use, to encourage people to try fishing and get a licence – whether they haven’t been for a while or are starting for the first time! We have different suites of assets, communicating the benefits of a licence to existing anglers and helping to raise awareness of where the money goes, as well as those aimed at encouraging participation and starting out for the first time.
https://paper.dropbox.com/doc/Fishing-Licence-Campaign-6JYYUstccqU74Pt7zO44e
The Environment Agency always want to work together with organisations across the angling community to help encourage more people to buy their fishing licence by using free resources that they have developed. These resources can be used on your social channels, website, or within your premises and will help to raise awareness of the need for a fishing licence and the benefits it brings to the sport we love. By supporting the campaign, you’ll be helping your networks and customers understand how to fish legally, as well as supporting the Environment Agency to raise essential funds to support fisheries improvement projects across England.
Last updated May 2025. This content is for England only.
Get Fishing is the Angling Trust‘s campaign to grow participation in angling and get more people fishing more often. Annually, the Get Fishing campaign introduces over 30,000 people to angling at hundreds of fun, safe and friendly events funded by the Environment Agency from fishing licence income as part of the National Angling Strategic Services contract with the Angling Trust, and Sport England. Children under 13 do not need a fishing licence, and fishing licences for children aged between 13 and 16 are free but you still need to register and receive a licence before you start fishing. You can get a fishing licence for the full year, for 8 days (ideal for holidays!) or just a day’s fishing.
