There’s not a day goes by when tens of thousands of anglers across the globe go fishing armed with a variety of products from the Fox International portfolio.
With the Fox, Matrix, Specialist, Predator and Fox Rage brands covering disciplines such as carp, match, coarse, traditional predator and modern lure fishing, Fox International is firmly established as one of the leading tackle manufacturers in Europe.
The company originates from Essex, UK, where Cliff Fox launched his first ever Fox International angling product – a metal ruler showing size limits of certain species of fish caught in UK matches (when anglers had to fish to a set of size limit rules). It sold well and encouraged Cliff to expand into other products from his small, rented workshop in Hainault.
Since then, the company has gone from strength to strength and along with a move to new headquarters in Brentwood, Essex, now sells in excess of 3,000 products in over 30 countries, including the USA, Japan and Russia.
The Fox portfolio of brands has a number of flagship products that help to reinforce a formidable reputation for innovation and quality. In the carp market, items such as Micron bite alarms, Flatliner bedchairs, Edges accessories, Supa Brolly shelters, FX11 reels and Rapide PVA bag systems have all contributed to Fox being widely regarded as ‘the brand’ to own. In addition Matrix also has a number of standout products including Super Box seat boxes, Evolution feeder systems, Quad Rollers and 3D seat box accessories.
Meanwhile, Fox Rage has fast become a firm favourite with the modern predator angler offering a wide range of top quality products for lure angling. With a host of soft and hard baits, rods, reels, clothing and luggage, Fox Rage is set for continued rapid growth over the coming years.