Angling Trust and Shakespeare announce major partnership to inspire a new generation of anglers to Get Fishing!

The Angling Trust is delighted to announce that world famous tackle brand Shakespeare has become the exclusive fishing tackle sponsor of our Get Fishing programme of events.

The agreement will see Shakespeare working with our Get Fishing team to help promote angling to encourage more people to take up fishing or go fishing more often.

Shakespeare has been providing quality, affordable fishing tackle for over 120 years with one simple objective: To make fishing easy and enjoyable.

That makes Shakespeare the perfect partner for our Get Fishing campaign which runs hundreds of events throughout the year for all ages and abilities – for anyone who wants to start fishing, get back into angling or find out where to go fishing and what tackle to use.

The Angling Trust will also be working with Shakespeare on tackle offers for beginners as well as a new Get Fishing initiative to encourage children to take up fishing.

Jamie Cook, Angling Trust CEO, said:

“I’m delighted to welcome Shakespeare as exclusive fishing tackle sponsor of our Get Fishing campaign and look forward to working with them to increase participation in our wonderful sport. The Shakespeare brand has been a stalwart in helping new anglers into fishing – I still have my original blue seatbox and so I am delighted to be partnering with an organisation who share our passion and commitment to getting more people fishing more often.

Our Get Fishing campaign has been hugely successful, and each year introduces over 30,000 people to angling. It focuses on families and is truly inclusive, removing barriers to entry and allowing all within society to experience our wonderful pastime. Working with Shakespeare and our other valued partners, we aim to introduce fishing to many more people and promote the benefits that angling brings to our physical health and mental wellbeing. By working together our sport has a bright and exciting future.

This is the start of an innovative, long term strategy and I want to thank Shakespeare for their commitment to the Get Fishing programme.”

Dave McCartney, Senior Marketing Manager EMEA – Shakespeare, said:

“Shakespeare is a brand that is passionate about growing participation in our sport. For many, Shakespeare products are the first equipment they will use when embarking on their fishing journey. When the opportunity arose to support this initiative, we didn’t think twice.

“This is the start of a long relationship with the Angling Trust and we believe with the strategy we have in place going forward that we will make a genuine difference to participation in our sport together.”

Clive Copeland, Angling Trust Head of Participation, said:

“Our Get Fishing campaign is all about getting more people fishing more often. It is funded by the Environment Agency from fishing licence income as part of the National Angling Strategic Services contract and delivered with the support of a huge volunteer network.

“Each year Get Fishing grows in popularity, and I am incredibly excited at the opportunity to work alongside an iconic brand like Shakespeare to enhance and further develop the campaign to introduce even more people from all demographics, ages and abilities to our brilliant sport.”