Angling Trust

Angling Trust and Weihai Julia announce trade partnership to protect the environment and grow fishing

The Angling Trust is happy to announce that Weihai Julia, one of the world’s leading original equipment manufacturers (OEM) supplying carbon fibre products for fishing and water sports, has become our latest Trade Associate partner.

As part of the agreement, Weihai Julia will support the vital work of the Trust to protect waterways and the environment for the benefit of fish and fishing, and efforts to grow fishing in the UK.

Founded in 2008 as a family business, the company designs and delivers exclusively to the most recognised brands in the fishing industry. Italian-owned with its manufacturing base in China, Weihai Julia prides itself on producing high quality products and an excellent development strategy that result in outstanding performances for its customers.

Alberto Solza, Weihai Julia’s head of marketing and sales, said the Angling Trust shared the same aims as his company in wanting to protect the environment now and in the future.

“The main reason why we have become Trade Associate members of the Angling Trust is that we want to be the first OEM to support direct actions on the environment and support campaigns to spread fishing in the UK,” said Alberto.

“We identified that the Angling Trust is committed to achieving the same aims as Weihai Julia and shares a common goal in protecting the aquatic environment. I would like to see more OEM support angling in the UK as we all have a direct interest in fishing continuing to stay strong.”

John Cheyne, Angling Trust’s Head of Marketing and Membership, said: “Weihai Julia might not be a household name in the UK, but they produce high quality products for many of the best known fishing tackle brands around.

“We are delighted that they have joined the Angling Trust as Trade Associate members and I look forward to working with Alberto and the team on our Anglers Against Pollution campaign and other initiatives to protect the environment.”

Carbon fibre fishing tackle is one of Weihai Julia’s core businesses and has evolved using lighter, stronger, and stiffer materials, even developing custom made formulations. Currently, Weihai Julia are active in pole, carp, match, feeder, trout, and predator fishing. They also produce carbon fibre equipment for windsurfing, sailboating, stand up paddling and wingfoiling.

Visit the Weihai Julia website


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