An inspiring new campaign – We Are Undefeatable – has today been launched to support the one in four people in England who live with long-term health conditions like depression, diabetes, cancer, arthritis, anxiety and Parkinson’s. The Angling Trust is supporting the campaign by encouraging people to try fishing as a way of moving more, being active and helping with health conditions like these.
By recognising the unique barriers that people with health conditions face, the new We Are Undefeatable campaign aims to help people build physical activity into their lives, by hearing from others who have become more active through the ups and downs of living with their condition. Going fishing is a great way to incorporate physical activity into everyday life as it can be done at a wide range of places near to home, can be incorporated with other things like walking to the shops or cycling to work, needs hardly any equipment, is low cost and can take 30 minutes or a whole day – however long you want to go for!
People living with a long-term health condition are twice as likely to be inactive despite evidence that being active can help manage many conditions and help reduce the impact and severity of some symptoms.
Even small amounts of activity can make a significant difference to overall health and wellbeing. That’s why fishing is a perfect fit with We Are Undefeatable.
Led by a collaboration of 15 leading health and social care charities, the campaign is backed with expertise, insight and National Lottery funding from Sport England, the organisation behind the award-winning This Girl Can campaign which the Angling Trust’s Get Fishing Campaign has been involved with as a Key Partner in previous years.
The We are Undefeatable campaign will run across TV, radio and social media, encouraging people to visit www.weareundefeatable.co.uk and use #WeAreUndefeatable for inspiration and tips on how to get active in ways that suit them.
As well as this, campaign support packs are being distributed to every GP surgery and community pharmacy in England as part of a wider programme to support healthcare professionals to promote physical activity to their patients.
Clive Copeland, Head of Participation for the Angling Trust said: “The Angling Trust wholeheartedly supports the We Are Undefeatable campaign and will continue to help make angling accessible for all abilities: from the fit and healthy to those suffering from debilitating conditions, from the young to the old and from the experienced to the complete novice angler. Angling has the potential to be undertaken and enjoyed by anyone. There should be no age, ability or social barriers preventing people taking part, and in 2016 to 2018 up to four million people are estimated to have been fishing. Fishing is a sport for all to enjoy and our Get Fishing campaign aims to make it easy for all-comers regardless of health or ability, age, gender or background. We welcome anyone seeing the We Are Undefeatable campaign to come fishing at get fishing events and not only discover how easy it is to go fishing but experience how fishing can so significantly benefit physical and mental health.”
To find an event where you can learn how fishing is a great way to move more and help with your own or a family member’s physical or mental health issues just visit our events calendar.
Related articles: 28 August 2019 – Read how Explorer, presenter and writer Will Millard, who recently starred in BBC1 TV series ‘Go Fish’ has joined in with support for the part angling can play in an inspiring new campaign – We Are Undefeatable.
Will Millard joins angling’s support for We Are Undefeatable campaign
More info about The Angling Trust and its Get Fishing campaign:
The Angling Trust is the national representative and governing body for angling in England (www.anglingtrust.net). Its ‘Get Fishing’ campaign and website at get fishing have helped thousands of people discover the wonders of angling. There are hundreds of free fishing lessons and events at get fishing.
The Get Fishing campaign is run by the Angling Trust and funded by the Environment Agency and Sport England to get more people out fishing, more often.
Sport England and the Environment Agency fund the Angling Trust to provide more opportunities for people to go fishing. Money from Environment Agency fishing licence sales is spent on improving angling habitat and infrastructure.
Photo: Thanks to iCARP – read about how iCARP use angling to treat PTSD in military veterans and how this can help their families.
More about We Are Undefeatable:
Join the millions of people managing a range of health conditions that are finding ways to be active that work for them. Share your story with #WeAreUndefeatable
More info about This Girl Can and angling: